This isn't guesswork —
it's a formula
We combine platform-native instinct with data-backed precision, built by creators who live the culture, not just study it.
We are not an agency, we are a creator studio.
Founded and led by creators with real-world brand experience, SOCI Studio is platform-native, performance-driven and quick-turn.
Our creators bring experience, instinct and expertise to drive strategies that transform and develop content that performs. And we do it all at scale.
We are where creators come to grow up, and brands come to drive results.
See what we bring to the group chat.
Creator & influencer strategy, casting, and creative direction
End-to-end content production — from high-gloss to lo-fi
Real-time trend adaptation & response
Cultural insight & trend fluency
Executive voice & social presence development
Paid media strategy, amplification & testing
Campaign planning & investment optimization
Custom analytics, testing frameworks & performance optimization
Audience-led media partnerships & platform alignment
Influencer strategy, management, & creative oversight
Meet our Leaders.
Together, they lead a growing team of creators, strategists, and producers shaping content that performs.
Ashley Rudder
Chief Creator Officer
Ashley is the industry’s first-ever Chief Creator Officer and a 12x globally awarded creative, driving the evolution of creator-led marketing. A former brand marketer and celebrity makeup artist, she blends cultural instinct, platform fluency, and strategic rigor. Ashley helped scale a top creator marketing firm, advising Fortune 500 brands on how to move at the speed of culture with business impact. Now at DNY, she’s redefining creative leadership — building a future where creators shape not just content, but strategy.
Madeline Scalzi
Lead, Content Strategy
Madeline is a platform-native strategist who combines creator instinct with audience intelligence to craft content that performs. With 7+ years of experience across paid and organic social, she translates platform trends and performance data into strategies that keep brands relevant and resonant. At SOCI Studio, she leads content strategy with a sharp eye on what engages — and what drives results.
Matt Onorato
Lead, Platform Producer
Matt is a seasoned videographer and content producer with a sharp eye for short-form storytelling. After running his own social agency, he now shoots, edits and delivers social-first visuals that help brands show up with style and speed. His work blends technical craft with a creator’s instinct — whether behind the scenes or on campaign.
Kit Blaney
Field Creator & Content Correspondent
Kit is a high-energy creator and social specialist who thrives where culture happens — on the ground and in real time. From street interviews to live event coverage, she brings a creator’s POV and trend-savvy instincts to every piece of content, turning everyday moments into scroll-stopping TikToks and Reels.